Goal& Mission

Purpose：

The goal of BAS is to lead the bicycle industry in becoming a green and sustainable sector, with a primary focus on reducing carbon emissions in the consumption and production of bicycles,while aiming to make bicycles truly green products.

Mission：

1.Integrate internal and external resources to create bigger impacts.

2.Lead low-carbon transformation across supply chains.

3.Cultivate and integrate ESG principles into the bicycle industry.

4.Raise consumer awareness of ESG issues and promote the connection between ESG actions and consumers through advocacy and communication.

5.Conduct research and discussions on other ESG-related matters within the bicycle industry.